I will be doing my blog on Ted Talk “The 4
Ways Sound Affect Us” by Julian Treasure.
http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us#t-51431
Physiological
Sound
can affect us in many different ways. It
can be nice and not so nice. Many sound
around us are accidental, noises such as streets, birds and cars. This means we are unconscious about these
sound. It affects our breathing, heart rate,
and brain waves. When we listen to
sounds like the ocean, the deep resonates is being at rest. The ocean sounds calm and stress free.
Psychological
A power sound that affects us is music. Music makes a difference to our emotions. When we play up-tempo music, we get a
happier. When we play slower music, we
get sad. When creating music, you really
have to decide how do you want your audience to feel about your music. The key word is “feel.” You can create a song that’s meaningful or
fun.
Cognitive
You cannot understand when two people are
talking at once. We have to decide which
to listen to. We have a small auditory capacity. When working in a loud busy office, your
productivity is reduced. So many noises are distracting you. When creating music, I advise you to work in
a quiet environment. This is an easier
way to focus and your productivity level will go up.
Behavioral
The fourth way sound affects us is
behaviorally. People tend to move away
from unpleasant sound. Others who cannot
move away from the sound such as construction workers and music producers can
damage their health. Music producers
that works in the studio, needs to get their hearing check. When I produce music, I want my music very
loud. I always get a health check up in
case anything is damage.
Music
is very powerful because we can recognize and associate it. Every brand has
their own sound. Music producers out
there has there own sound too such as Timbaland. When we hear a song, we can easily identify
who produce the song. I encourage you to find your unique sound and learn how
it will affect the audience.