Sunday, November 30, 2014

How Sound Affects Us

I will be doing my blog on Ted Talk “The 4 Ways Sound Affect Us” by Julian Treasure.
http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us#t-51431


Physiological
  Sound can affect us in many different ways.  It can be nice and not so nice.  Many sound around us are accidental, noises such as streets, birds and cars.  This means we are unconscious about these sound.  It affects our breathing, heart rate, and brain waves.  When we listen to sounds like the ocean, the deep resonates is being at rest.  The ocean sounds calm and stress free. 


Psychological
 A power sound that affects us is music.  Music makes a difference to our emotions.  When we play up-tempo music, we get a happier.  When we play slower music, we get sad.  When creating music, you really have to decide how do you want your audience to feel about your music.  The key word is “feel.”  You can create a song that’s meaningful or fun.


Cognitive
  You cannot understand when two people are talking at once.  We have to decide which to listen to. We have a small auditory capacity.  When working in a loud busy office, your productivity is reduced. So many noises are distracting you.  When creating music, I advise you to work in a quiet environment.  This is an easier way to focus and your productivity level will go up.


Behavioral
  The fourth way sound affects us is behaviorally.  People tend to move away from unpleasant sound.  Others who cannot move away from the sound such as construction workers and music producers can damage their health.  Music producers that works in the studio, needs to get their hearing check.  When I produce music, I want my music very loud.  I always get a health check up in case anything is damage.


   Music is very powerful because we can recognize and associate it. Every brand has their own sound.  Music producers out there has there own sound too such as Timbaland.  When we hear a song, we can easily identify who produce the song. I encourage you to find your unique sound and learn how it will affect the audience.

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