Ted Talk Review: Simon Sinek

The brand that embodies the why, how what format is Coca-Cola. Coca-Cola has been a brand for many decades.  Coca Cola is a beverage company. Their purpose is to spread happiness across the world. The company sells drinks online, stores, and vending machines. The drink satisfies loyal customers and yet continues to do so. Unlike Pepsi, Coca-Cola has a different way of sending messages through people. Their goal isn’t to change the world, but to bring a smile on a person’s face. The brand represents their main color. Red represents passion, happiness and love.  By using positive message, that is how this company thrives in the industry.  You really can’t compare beverages out there because each messages are different.  I’m sure everyone across the United States drank Coca-Cola at least once.

    Two products I researched are Beats by Dre headphones and bought Promaster Selfie Stick. Beats by Dre headphones were developed by Dr. Dre in 2008. When the products were released everyone went out and bought them. I didn’t really care too much about it because I usually wait years later to buy it. Before I researched, my friends suggested that I should test the product. Under the law of diffusion, I fell into the category of early majority.  I fall in this category because I’m very practical and I wouldn’t try the product right away. I don’t always waste my money on something I haven’t tried yet. I ask for advice from friends and decide whether to purchase the product or not.  When I researched I saw good and bad reviews that’s why I pursue this product in a unique manner. I recently purchased Promaster Selfie Stick because it’s new and looks very essential.  I think it’s a great idea because many people can take better pictures without stretching their arm too far. Some people might consider it’s a horrible idea, but I think it’s pretty cool. Under the law of diffusion, I fall into the category of innovators.  I fell in this category because I like to try new products that look important to have. It’s a creative, fun and essentially that’s why I pursue this product in a unique manner.

Citations

Buzzfeed. (2015). Promaster selfie stick. Retrieved from http://www.buzzfeed.com/charliewarzel/whether-you-like-it-or-not-everyone-is-going-to-be-wielding

Coca-Cola. (2015). happiness. Retrieved from http://us.coca-cola.com/happiness/

Dr. Dre. (2015). Beats by dre. Retrieved from http://www.beatsbydre.com/aboutus

TED Talk . (2009). Ted: Simon sinek. Retrieved from http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action